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Home / News & Events / Events / IMCA seminar: Leandro Bitetti

IMCA seminar: Leandro Bitetti

Institute of Marketing and Communication Management

Date: 4 March 2019

Dominant Logic as Enabler or Constraint for Business Model Innovation? A Process Study of a Small Family Business over 80 Years

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Institute of Marketing and Communication Management

+41 58 666 45 12

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Faculty of Communication, Culture and Society
Università della Svizzera italiana
Via Buffi 13
6900 Lugano, Svizzera
tel +41 58 666 40 00
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