IMCA seminar: Leandro Bitetti
Istituto di marketing e comunicazione aziendale
Data: 4 Marzo 2019
Dominant Logic as Enabler or Constraint for Business Model Innovation? A Process Study of a Small Family Business over 80 Years
Istituto di marketing e comunicazione aziendale
Data: 4 Marzo 2019
Dominant Logic as Enabler or Constraint for Business Model Innovation? A Process Study of a Small Family Business over 80 Years